New Balance
Overview
Developed a color and material design strategy for
women's tennis apparel and footwear collection inspired
by Performance Reimagined 2030.
Focused on future-forward aesthetics, high-performance
materials, and sustainable innovation to enhance
both functionality and style.
Type
Duration
5 Weeks
(Team of 5)
3 Footwear
1 Apparel
1 Color Material
Programs
Coloro,
Swatchbook,
Procreate,
Illustrator
Design Language
Gestural
Centered
Linear
Meet the Consumer
New Balance Performance Color Palette
Left side : Color Palette and Right Side : Selected Colors for the Color Story Design
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Color Selection
The vibrant colours reflect Jamila's youthful energy and spirited presence, both on and off the court.
Color Stories and Color Blocking Ideations
Color Blocking Ideations
on the tennis footwear and apparel collection : Color Story - 360 Degrees
Color Merch
Color Story 360 Degrees
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Sustainable Material Design
Our collection is made with fewer components and biodegradable materials like coffee beans, rice husk, and seashell added to algae blended EVA foam.
