Aureus
Overview
Envision the future of technology and craftsmanship in
design for 2030 by creating a cohesive luxury brand
concept inspired by Capri’s consumer base.
Develop a unique brand name and footwear designs
that reflect Capri’s identity to emerging consumer trends.
Type
Duration
4 Weeks
(Team of 2)
2 Footwear
Programs
Google Slides,
Rhino,
Procreate,
Illustrator
Meet the Consumer
Design Ideations
.jpg)
Final CAD on Illustrator
Sustainable Material Design
We use plant- and bio-based materials from North American startups to create circular, regenerative products that minimize waste and extend resource lifecycles.
Brand Activation Design-Experiential Design
Take an immersive elevator ride through Aureus’s story—each floor unveiling a new chapter, from brand beginnings to the Aurete Collection.
.png)
Digital Space Design
Shop our products in-flight via business class TV screens and pick them up at the airport upon landing.
For our final presentation, we had an opportunity to showcase my design work to
Sandra Choi, the visionary leader behind Jimmy Choo.
